Augusta Sportswear is a leading manufacturer of custom sportswear for teams, coaches, athletes, and fans. They needed to create a better user experience for ordering large, customized sportswear for youth teams using their website or mobile devices. Augusta brought SafeNet Consulting in to conduct a 3-day design workshop to help them make their apparel design process clear, easy, and fun while significantly reducing the time it took for customers to create apparel.
A significant component was ensuring this easy mobile device use, with a smooth interface. Through workshop SafeNet’s UX consultant helped Augusta streamline the apparel design experience, focus on which ideas were critical now and which were a future state, and then guide them on creating the best user experience concentrating heavily on the mobile experience.
The result of this approach was a 28% – 32% increase in mobile website traffic, increased orders, and a one-of-a-kind user experience they named their FreeStyle Sublimation Builder.
View this client video to see the finished product.